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“Native advertising? What’s that?”

If you’re somewhat puzzled about what this marketing strategy entails based on its name alone, you’re in good company. In one survey, 73% of respondents stated that they either did not know what native advertising was, or were “hardly familiar” with it. Yet consumers view native ads 53% more frequently than display ads, and spending […]

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BY : Soh Ying Qi

TOPICS : INSPIRATION