Online PR (Influencer Marketing)
Contrary to popular belief, online PR is not new. The concept of promoting your brand is as old as the art of sales itself—the difference being that now, it’s easier than ever to get started. As social media continues to grow in popularity and digital channels continue to expand, online PR has become an indispensable […]
BY : Soh Ying Qi
ON : May 24, 2019
TOPICS : INSPIRATION
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“Native advertising? What’s that?”
“Native advertising? What’s that?”
If you’re somewhat puzzled about what this marketing strategy entails based on its name alone, you’re in good company. In one survey, 73% of respondents stated that they either did not know what native advertising was, or were “hardly familiar” with it. Yet consumers view native ads 53% more frequently than display ads, and spending […]
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