“Native advertising? What’s that?”
If you’re somewhat puzzled about what this marketing strategy entails based on its name alone, you’re in good company. In one survey, 73% of respondents stated that they either did not know what native advertising was, or were “hardly familiar” with it. Yet consumers view native ads 53% more frequently than display ads, and spending […]
BY : Soh Ying Qi
ON : April 28, 2019
TOPICS : INSPIRATION
Featured
“Native advertising? What’s that?”
“Native advertising? What’s that?”
If you’re somewhat puzzled about what this marketing strategy entails based on its name alone, you’re in good company. In one survey, 73% of respondents stated that they either did not know what native advertising was, or were “hardly familiar” with it. Yet consumers view native ads 53% more frequently than display ads, and spending […]
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