Digital marketing works for anyone who has a product to sell. Your goal is to obtain as many leads as possible by leveraging its assets and tactics. Depending on the type of business you run, your marketing team will have to weigh-in on these assets and tactics of digital marketing to create a powerful marketing strategy.
For Business To Business (B2B)
If your company is B2B, your focus of digital marketing is to generate online leads for your salesperson to be connected to a buyer. Hence, your digital marketing strategy has to be able to attract and convert the most valuable leads for your salespeople via your website and supporting digital channels.
For your strategy, we recommend you to diversify the assets and tactics. You may consider some of the top lead generators like SEO Marketing. You also may want to target your marketing efforts on business channels like LinkedIn to help you to generate a substantial amount of leads. A good marketing strategy leverages these assets and tactics to bring in a boatload of returns.
For Business To Consumers (B2C)
If your company is B2C, your digital marketing efforts will need to attract people to your website and have them become customers, even though factors like price will influence the decision of the buyer.
For that reason, you will more likely focus on accelerating your buyer to purchase. This is the path from the moment someone lands on your website to the moment that they make a purchase. Strong calls to action and creating awareness for your product through digital marketing assets and tactics will be your focus.
For B2C companies, channels like Instagram, Pinterest and Facebook can often be more valuable for such purposes than business-focused platforms like LinkedIn.
What Are the Main Benefits of Digital Marketing?
The best benefit of digital marketing is that digital marketing can help you to get accurate results in real time. Digital marketing allows marketers to track the results of their marketing efforts, for example, website traffic. If you put your website up, you will be able to track how many people have landed on your page. This is because digital marketing leverages on tools to record the information of the traffic. Digital marketing allows you to measure the ROI of pretty much any aspect of your marketing efforts. Contact us and let our experts explain how it works.