How Google Ads Can Help My Business Grow?

How Google Ads Can Help My Business Grow?

A company’s focus is to get the most out of their marketing efforts, turning leads into revenue and connect with its audience. One of the most common question companies asked is “Do Google Ads help the business to grow?”. The answer to this is YES!

 

In this fast-paced and ever-changing digital world, consumers are constantly researching and finding products and services that they’re interested in using search engines such as Google. 75% of users mentioned paid search ads make it easier to find the information they need when searching on the search engine. To gain your consumer’s attention on your ad, you need it to be visible and easy to search for.

 

Imagine being able to reach your target audience the minute they open their network and your brand is immediately being noticed, that’s Google Ads.

Source: Marketing, T., 2020. Google Ads Management Houston – Premier Google Partner. [online] Topspot.com. Available at: <https://www.topspot.com/adwords/> [Accessed 28 April 2020].

 

What is Google Ads?

Google Ads also are known as Pay-Per-Click service PPC or Search Engine Marketing (SEM) is a form of digital marketing strategy that enables you to create and run clickable ads that are displayed in search engine results page, YouTube and relevant platforms. PPC system is one of the most effective and competitive tools when it comes to building brand awareness, increasing website traffic, driving purchases, in-store visits, increase in leads as well as reaching out to your targeted audience – Google Ads is the best solution to achieve what you need.

 

Google ads offer different targeting methods to reach potential customers when they search for your products or services. This PPC system gives you the full control on the amount set for ads and no minimum ad spend required! You only pay when you get results (when someone interacts with your text ads or video ads) and don’t have to worry on over-spending on your marketing budgets!

 

Now question is, how do you know if this is what you need? Read on!

 

Benefits of Google Ads for Your Business:

Ever considered how often you Google to find information about products or services? Think about it, many users go online to find information and research about products and compare the products or services by reading reviews or contacting the business directly. With this context, having text ads or video ads prompting users about your business whenever they conduct a search that contains “keywords” relevant to your business, users get to see the ads immediately!

With over 95% of ad clicks on mobile devices go to Google Ads’ campaigns, ever imagined how many potential customers and conversions you can attain?  Google ad provides advertisers with the solution to increase your designed marketing objectives based on your needs and customized to suit your budgets.

 

Giving You the Reach You Need

It provides potential customers with relevant results that resonate with what they are searching for, and target ads promptly scheduled to best fit them. The idea behind this is Google ads provides your customers with the right information at the right time at the right place!

Once your Ad goes live, you get real-time updates and instant results on your visitor data, evaluation on the effectiveness of the keyword lists and layer your customers based on the different intent or behaviour through their browsing habits. As such, PPC will get you the desired conversion you need and meet your goals when you chose the right campaign type for your Ads.

Source: Support.google.com. n.d. Grow Your Business With Google Ads – Google Ads Help. [online] Available at: <https://support.google.com/google-ads/answer/6336021?hl=en> [Accessed 24 March 2020].

 

Easy Measurement and Designed for Your Business

The main advantage of digital marketing compared to traditional marketing channels is that it’s can help you to get accurate results in real-time easily. It allows marketers to track the results of their marketing efforts, such as website traffic, conversion rates, user behaviour and types of consumers that visit the websites/apps.

 

Google Ads’ Performance planner enables you to see where you can bump up performance and adapt recommendations to your ads in your account. It segregates your different campaigns to refrain conflicting of budgets and recommend areas to improve on to increase efficiency. Depending on your requirements and aim in marketing objectives, it’s flexible to adjust budgets, keywords and edit your audience ad groups.

Source: Google SkillShop. 2020. Boost Performance With Optimization Score. [online] Available at: <https://skillshop.exceedlms.com/uploads/resource_courses/targets/75932/original/index.html?_courseId=17339#/page/5d03e2795f9eac6599bd712c> [Accessed 28 April 2020].

 

Understand and Beat Your Competitors

You get a competitive advantage by using Google Ads as compared to using SEO. You’ll already be appearing in search engines and with high-quality ads, your site/app will be receiving more clicks and achieve more brand awareness from appearing at search results than other companies.

 

Even if your competitors are using Google Ads, the more you should be using it as well! The way to beat them and remain competitive is to have what they have, do more than what they did! When users search for keywords relevant to the product/services, you can’t lose without having your brand next to your competitors.

Source: Google.com. (n.d). Buy Camera – Google Search. Retrieved 23 April 2020, from  https://www.google.com/search?sxsrf=ALeKk01LoeDXqtANNxwsit-29_jPAoa1jw%3A1585042420665&ei=9NN5Xt6XKNKCrtoP3NaWuAM&q=buy+camera&oq=buy+camera&gs_l=psy-ab.3..0i67l2j0l4j0i20i263l2j0l2.3388.4755..4887…0.1..0.60.441.10……0….1..gws-wiz…….0i71j35i39j0i273j0i131.5xBIU-ZHpss&ved=0ahUKEwje4b-T57LoAhVSgUsFHVyrBTcQ4dUDCAs&uact=5

 

In all, the effectiveness of Google Ad campaign is subjective to the company’s objectives and goals set which can be affected by different factors. Not sure which campaign type suits your business model? Our Industry experts will help you achieve your goals and stay within your budget. Contact us and let our experts explain how it works for your business.

 

 

References:

  • co. 2020. Search Engine Marketing: Why People Click On Paid Search Ads | Clutch.Co. [online] Available at: <https://clutch.co/seo-firms/resources/search-engine-marketing-why-people-click-paid-search-ads> [Accessed 24 March 2020].
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  • Google SkillShop. 2020. Boost Performance With Optimization Score. [online] Available at: <https://skillshop.exceedlms.com/uploads/resource_courses/targets/75932/original/index.html?_courseId=17339#/page/5d03e2795f9eac6599bd712c> [Accessed 28 April 2020].
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