Digital marketing is any form of marketing products or services that take place online. In order to connect with existing and future customers, businesses utilize the power of digital channels such as search engines, websites, influencers, videos, social media, email, etc.
Why Should You Be Utilizing Digital Marketing?
Digital marketing has become intrusive – it’s presence cannot be ignored. Over 80% of consumers use the web to search for products and services. Marketing is about capturing your audience at the right time and place.
Take the example of the image above, imagine you are at the train station and you need to grab food on the way back at that moment you will pull out your phone and search food on Google.
If your restaurant is on Google we can actually help you target people searching for food near your restaurant, this will naturally get you the customers that are searching around your restaurant’s vicinity
Businesses and marketers hence have to meet their markets on the platforms that they use. You have probably engaged with online content and get exposed to digital marketing as much and are wondering how it works which is why you are here.
Types of digital marketing:
The first thing you need to know in digital marketing is the most common assets and tactics. After deciding on the tactics and assets, you will be able to begin designing your content. Below is a list of assets and tactics you can use for digital marketing.
Apart from the big boys such as Google & Facebook, Digital Marketing Assets are named/considered as:
Websites, online articles, social media platforms (Facebook, LinkedIn, Pinterest, Instagram,etc.), online directories, forums, online videos and many more
Speaking of Websites
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Google Pay Per Click (PPC) Campaigns are one of the most popular forms of SEM and are a highly effective way for business owners to advertise online – but you need a solid strategy to compete for the top ad position.
If you aren’t an SEM expert, don’t blow your budget trying to learn on the fly.
The process of optimizing your online content is so that the search engine will show it up as the top result. An optimal online content will not only rank high on Google but on other popular search engines like yahoo, bing, etc. SEO marketing is the most fundamental method to increase the organic (free) traffic to your website as everyone uses this online method to start their search on the internet.
Content marketing is simply creating content that is valuable and relevant to your consumers so that they will be attracted to your brand and will remain with it. The purpose of content is to attract viewers through their curiosity and interest with the purpose of directing them to your business. For example, if your Youtube video has relevant content to consumer’s interests, they will more likely be drawn into it.
Inbound Marketing (aka pull marketing)
Inbound marketing is a methodology that uses digital marketing assets to attract, convert, close, and delight customers online. This is similar to the full-funnel approach in marketing. Valuable online content to customers is potent in attracting potential consumers. Marketers use online content to attract their target customers onto their websites by presenting them on assets that add to the objective of your content. One of the easiest yet effective methods of inbound digital marketing is a blog, it allows you to post content that interest your ideal customers and eventually converting them.
Social Media Marketing
A way of driving your product and services to grow brand awareness, drive traffic and generate leads for your business. Social media channels have a proliferating base of users (or followers) and hence provide a large clout for your product. Instagram, for example, allows you to capture the highlights of your brand or service through captivating pictures. Twitter allows you to give short messages and add comments and hashtags. Facebook allows you to add videos, short messages and photos for your product and services. All social media platforms are very shareable and allow for comments for you to interact with your potential consumer.
A process of receiving a commission for promoting someone else’s products or services. You can run a blog reviewing the product or a website offering several affiliated products and sell them. Some websites like Amazon and Qoo10 have an affiliate marketing programme which you can sign up with.
Native advertising refers to advertisements that are primarily posts or articles paid to be featured on a platform alongside other, non-paid content. They blend into the webpage you are viewing and look very similar to them. When you find content labelled as “sponsored” or “recommended post” on a webpage you have just found a native advertisement. Youtube sponsored posts are a good example, but many people also consider social media advertising to be ‘native’ — for example, Facebook advertising and Instagram advertising.
Email marketing is the process of turning your leads into customers by sending out mass emails usually through a paid software to active email accounts to promote your product or services. It is used to direct people towards your business’ website.
Online PR (Influencers Marketing)
Online PR is the practice of influencing people by using web-based tools. Bloggers, for example, are able to influence people to your product. To use online PR effectively, you need to identify the tools that will influence your potential customers to engage with you. Tools for online PR discussion include blogs, press releases, social media (to know your audience) and search engines. It’s much like traditional PR, but in the online space.
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